Dreamer - Michael Kors - Pop-up Shop - PAVE Retail X Team Competition 2020 - 2nd Place
Client Michael Kors
Design Veronica Ria and Alexander Molyneaux
Concept and Presentation Veronica Ria
Refinement and Renders Alexander Molyneaux
Timeframe 3 months
Overview Drawing from the simplistic and nostalgic elements of a paper airplane, the ‘Dreamer’ booth pays homage to the classic roots of the Michael Kors brand. Inspired by travel, the excitement of novel experiences, and the glamour of the Jet Set Go Lifestyle, ‘Dreamer’ brings these components together in a harmonious and classic Michael Kors experience. A modern cubic structure with the ability to divide into two dynamic spaces creates an elegant display of Michael Kors products that exudes timeless luxury with a modern twist.
