Moody Moose
Client Course Work - Branding Exercise
Design Veronica Ria
Timeframe 4 weeks
Software Illustrator (Design), InDesign ( Presentation), Adobe Dimension (Render).
Overview The development of Moody Moose tea was the result of a branding assignment that challenged students to research a food/drink product and create a proposal for a new brand that would cater to a selected user group. Moody Moose's humorous design targets individuals in their 20s-30s. A selection of three popular flavours are accompanied by subtle yet complimentary graphics which reflect the plant from which each flavour is derived. The brand name and logo are a nod several stereotypical characteristics of young adults: cool, moody, late risers, and sleepy.
